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> Do you have an example of this type of recontextualization of something mundane and unimportant?

I work for a company whose name starts with Z and every in-house developed product is called like zProduct :) But honestly, there are many examples of that.

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Yeah, the letter Z is the biggest victim of all. My wife's last name starts with a Z, and she changed the way she signs her initials after 24.02.

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